Study Management
and Marketing
Arkansas State University
Department of Management
and Marketing
The Department of Management and Marketing offers a
comprehensive program of study designed to provide a professional
education for students seeking careers in business enterprises or
non-profit organizations. The increasingly competitive environment
facing today's organizations requires the strategic management of
resources and constant attention to markets and channels. As major
courses of study, management and marketing establish a competence level
that enables students to pursue a range of career choices upon
graduation.
The Management
Major:
- The decisions of management in
today's businesses are recognized as having broad implications
extending beyond the individual firm. In recognition of this, the
major in Management offers preparations necessary for future
managers to excel in all levels of management. This program offers
two emphasis areas: Human Resource Management and Leadership. The
flexibility of this program allows the student and his or her
adviser to build a program based on realistic educational
objectives.
The
Marketing
Major:
- Marketing is the process of
planning and executing the conceptions, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges that
satisfy individual and organizational objectives. All types of
organizations perform marketing activities to facilitate exchanges.
Business as well as non business organizations such as universities, charitable organizations, community theaters and hospitals perform
marketing activities. The major in marketing provides a
comprehensive education for those interested in planning and
implementing successful marketing strategies. The students with the
energy, ability, and the competitive urge will discover that this
major will open many opportunities to serve the public as well as
receive many rewards. Elective concentration may be developed to
emphasize Marketing Management or Logistics (transportation and
distribution) functions.
The Business
Education Major:
- Business Education is a program of study designed
to prepare teachers of business subjects for the secondary schools.
Business subjects taught in the secondary school are generally
designed to provide initial job entrance for high school graduates
or to prepare high school graduates with those general economic
competencies they will need to take their place in the adult world.
Emphasis is given, through this department and the College of
Education, to the ways in which this information can be most
effectively imparted. For satisfactory completion of the degree
program within this department, a student must fulfill all
applicable requirements as established by the university, the
College of Business, the College of Education, and this department.
Vocational certification is available. The department is approved by
the State of Arkansas for teacher training. Graduates with this
major are qualified to teach vocational business office education at
the secondary and post secondary levels.
The International Business Major will provide the
student the necessary skills to compete in the global market. The
student will also learn about new cultures and societies, and
strange laws and perspectives. And in today's business world, it is
clear that knowledge of other cultures is crucial to being a
successful international businessperson. Job opportunities in
International Business include positions with international
companies such as Coca Cola, Daimler Chrysler and Federal Express.
P. O. Box 59
State University, AR 72467
Tel: 870-972-3430
Fax: 870-972-3833
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 P. O.
Box 550
State University, AR 72467
Tel: 870-972-3038
Fax: 870-972-3868
email:
khenson@astate.edu
http: //business. astate.edu
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